Domain forwarding is a technique by which you can automatically reroute a domain visitor to a new web location.
Domain forwarding most often directs visitors from a shorter keyword web address to your real web address.
This technique is used for marketing purposes to express an element of your website that doesn’t appear in your actual domain name, mimic a competitor’s domain name, or create easier web address.
it could be that you have a better domain with better domain rating or have better keywords to rank on Google. So you want to use the power of another website and redirect it to your own to improve your website ranking and authority.
It is also known as pointing, connecting, or redirecting. If you have a domain registered with GoDaddy, you can easily forward your GoDaddy domain to a website you have created with WordPress, Magento, Joomla or Shopify for example.